Basic Attention Token
BAT2017
$0.1578
-8.36%
24h Volume
$2.05M
24h High
$0.1739
24h Low
$0.1541
24h Change
-8.36%
About
Basic Attention Token (BAT) is a utility token built on Ethereum that powers the Brave browser's privacy-centric advertising ecosystem. Users earn BAT by viewing opt-in ads, publishers receive BAT for quality content, and advertisers get better-targeted attention data without tracking users.
Use Cases
Brave browser ads, user attention rewards, publisher payments, creator tipping, DeFi collateral
Technology
Ethereum ERC-20, Brave browser integration, privacy-preserving ad serving
Categories
Utility Token
Source
Market Sentiment
Sentiment score
6/10
View
Bullish
Key developments
BAT Roadmap 4.0.
Report date: 2026-10-24
This is an analysis output, not investment advice.
+ Strengths
- +Real product with millions of Brave users
- +Privacy-first ad model
- +Users earn 70% of ad revenue
- +Established team led by Brendan Eich
- Weaknesses
- -Token utility tightly coupled to Brave browser adoption
- -Brave controls token economics discretionarily
- -BAT has declined over 91% from all-time high
- -Limited token holder governance rights
Team
Brave Software (Brendan Eich — co-founder & CEO, Brian Bondy — co-founder & CTO)
Launch
2017
Total Supply
1,500,000,000
Circulating Supply
1,495,724,657
Max Supply
1,500,000,000
